A practical masterclass with numbers, mistakes, and tactics you won’t find in AI or Google. No family business background, no hospitality degree—yet 6+ years in, Devanshi Tripathi is scaling TripGo Hospitality across Oyster Bar & Kitchen and North Star Cafe. This masterclass breaks down specific costs, licences, pricing, and the retention metric that separates hype from healthy restaurants. Pet‑friendly USP, “greenest bar,” fastest Wi-Fi cafe, franchise vs own brand, and marketing that compounds via Zomato/Google.Fun Fact: Oyster is Bangalore's Greenest bar! Pet-friendly and Rooftop. Rocklaz EP 112Connect with Devanshi Tripathi:LinkedIn: https://www.linkedin.com/in/devanshi0tripathi/Devanshi's Businesses:Thrive Consulting: https://www.oystercommunity.com/ThriveTripgo Hospitality: https://www.oystercommunity.com/Oyster Bar and Kitchen: https://www.oystercommunity.com/OysterBarAndKitchenNorth Star Cafe: https://www.zomato.com/bangalore/north-star-cafe-hsr-bangaloreOyster Villa: https://www.oystercommunity.com/OysterVillaSubscribe to @RocklazConnect with Tanmay Shah:LinkTree(All Links): https://linktr.ee/tanmayshah28TWITTER: https://twitter.com/tanmayshah28INSTAGRAM: https://www.instagram.com/tanmayshah28/ LINKEDIN: https://www.linkedin.com/in/tanmayshah28/WEBSITE: https://rocklaz.com/Chapters:0:00:00 Intro0:01:29 Devanshi's Background & Journey to Bangalore0:03:05 What Inspired Starting a Restaurant Business0:06:13 Origin Story of Oyster Bar & Kitchen0:08:43 The Name 'Oyster' & Brand Concept0:11:52 Bangalore's Greenest Bar Concept0:12:26 North Star Cafe Story & Coffee Culture0:15:12 Why Start a Restaurant? (Honest Advice)0:19:01 Restaurant Failure Rates Explained0:21:27 Single Most Important Metric for Success0:22:43 Most Expensive Mistakes & Marketing Lessons0:26:54 What Actually Works for Restaurant Marketing0:29:32 Startup Costs for Different Restaurant Formats0:31:10 Funding Options: Banks vs VCs0:32:38 Franchise vs Own Brand Comparison0:36:13 Most Important Factor: Menu, Chef, or Location?0:38:30 How to Pick the Right Location0:42:34 Menu Design & Pricing Strategy0:45:57 Licensing & Legal Requirements0:51:27 Finding & Negotiating with Vendors0:54:49 Hiring Staff & Building Your Team0:59:43 Technology & CRM Systems1:02:11 Food Cost Management (28-30% Target)1:05:33 Revenue Expectations by Format1:08:27 Beverage Cost Economics1:11:23 First Year Profitability Timeline1:14:38 Dealing with Customer Complaints1:17:52 Peak vs Slow Days Strategy1:21:17 Bangalore's Unique FNB Scene1:23:29 Staying Relevant Beyond Novelty Factor1:25:49 Recommended Resources (The Bear TV Series)1:27:05 Thrive Consulting Services1:29:33 Fresh Ingredients vs Reheating1:31:47 Expansion Plans: Pune & GoaVirtual Art Gallery: https://oncyber.io/tanmay3D art Experience gallery: https://www.spatial.io/s/Tanmays-3D-art-Experience-63eba5cb7e9f01714b04c2e7?share=3649010529915082338Enjoy #Rocklaz on all your favorite platforms, in Audio as well as Video: https://linktr.ee/rocklaz (Spotify, Apple Podcast, and everywhere else)